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Charles St. Arnaud, the Chairman of the company, has been involved in the Company since its inception as a corporation. Chuck is an experienced executive. He was honored as the Savannah Business Institute’s Small Business Person for 1999. The company also was recognized by the local Chamber of Commerce as Savannah’s Small Business of Year and Savannah Small Business Advocate awarded by Savannah Buy Local Association. His column “Enabling Business through Technology and Teamwork” is a popular read for business people throughout Georgia and South Carolina (Savannah Business Report and Journal).

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Why You Need a Domain Name for Your Business

Submitted by chuck on Sun, 06/22/2008 - 11:34.

There are several services available on the web where you can easily create your own website and then host it without having to pay any charges. Now, this is a great idea for a personal page.

However, if you own a business or provide some services, a free website and hosting service may not be able to help you a lot. Hence, it is very necessary to have your own domain name.

Your domain name is your website address. It identifies you just like your listing in the Yellow Pages or other business references.

You cannot exist in the World Wide Web without having one. Think about it, would you give more creditability to a sales email that came from buyme@aol.com or buyme@bestproducts.com? The answer is the later! Most domain names use the COM has part of their domain name because most internet users are familiar with the COM ending and would naturally type in the domain name and use the COM as part of it.

Here are some potential reasons to have a domain name of your own:

a) This provides your business, its niche identity on the World Wide Web. Your web address can become a valuable brand name for you. You should always include your web address all your business transactions.

b) It protects your name. Your competitors cannot use it. You may not approve of somebody else using the same name of your business and infringing the quality of your products or services. Having a domain name registered to your business is a great way to protect your web identity from others.

c) Having a Domain Name of your own will make it very easy for your potential clients to find you and hopefully become your client.

d) When you advertise your personal name in the printed media, you are giving your business, a more professional look. Your company brochures and letterheads would get professional via using your own domain.

e) If you have a Domain Name for your company and you properly apply SEO (search engine optimization) techniques, your site will be found and ranked by the major search engines.

f) Once you get a name it is yours for as long as you renew it annually.

Obtaining a domain name is easy and most website development companies can help you register a name and advise you on what steps you need to take to get on-line.

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