Web Design Company
What is a web design company? With simple questions like this, we often don't take the time to look for an answer. But in this particular case, its more complex than you may think.
A web design company, if it's worth its weight, is a hybrid type of organization that didn't exist 15 years ago. Even 10 years ago is a bit of a stretch. In the year 2000, there was nothing called SEO. There was no Facebook marketing or Youtube or many of the other things that we take as commonplace today.
"Web Design" is actually a bit of a misnomer when used by most people. The fact that the word "Design" is included can be misleading. Sure, design is a big part of the job. Your website is a visual representation of your business. Depending on what your business is, it may be the ONLY visual representation. But "designers" traditionally are very specified professionals. Interior designers don't build your furniture, and landscape designers don't mow your lawn. A web design company has to do many things that are not visual in order to display the actual design appropriately.
Programming, which is a dirty word to most people, is a HUGE part of web design. Programming (or 'web development' as I like to say) is what gets your website into a web browser. It takes something that is a pretty picture and breaths life into it. It makes it interactive and dynamic, useful and purposeful. A web design company that can't handle the web development will fall short every time.
So we have the visual, and we have the technical, but what about the marketing. Web design companies need to have the expertise to get your website found. Search Engine Optimization, or SEO, is a buzzword that is overused by everyone and their Grandmother, but it is absolutely essential for a successful web project. Search engines are how people find information and research sales, and if you're losing there, you're losing everywhere.
A web design company has to do all of these things: design, develop, and market. Any company who outsources one or two of these items is selling their craft short, and their clients are the ones losing out.